We worked closely with Crispin and Target to bring this activation to life at Howard University in Washington D.C. Fabricating a 35 foot trailer to look and feel like an actual Target store, building games like a Target Runway Show, Name That Essential Quiz Game, and a custom Target Bullseye Toss! We brought 650 students together to participate and win great prizes they could take back to their dorm rooms to gear up for their new college year!